Marketing

The internationalization of business activities is a key success factor in today’s global competition. Information about local conditions and knowledge about the market structure are essential for successful business activities abroad. An in-depth analysis of the market potential, the client structure and requirements, as well as the competitive situation in the market is a fundamental precondition for the choice of the strategic approach in the respective market.

The Competence Alliance identifies trends, analyses markets and assesses opportunities and risks. However, the expertise goes far beyond conceptual consulting and comprises also the operational implementation support. This includes the identification, segmentation and evaluation of potential clients and strategic partners in a new market as well as their direct approach on behalf of the client.

Our service range:

Market analysis and strategy
  • Analysis and assessment of market entry scenarios for the development of new markets
  • Consulting and support in mergers & acquisition (M&A)
  • Identifying new application fields
  • Strategic realignment of business models
  • Strategic advice for start-ups
Client identification
  • Definition of crucial general conditions
  • Specify demand on potential key-accounts
  • Identification, segmentation and assessment of potential costumers
  • Evaluating the target group’s demand in the client’s products or services (ABC-Ranking)
  • Building a client database
Strategic partner
search 
  • Determination of a search criteria for potential partners
  • Searching for strategic business partners
  • Creating individual company profiles
  • Identification and selection of suitable business partners
  • Consulting and accompaniment in negotiations with potential candidates