Client identification

The Competence Alliance helps you identify consumer segments and evaluate growth potential  in new markets. By using individualized segmentation, we identify the characteristics of each consumer segment. In addition, we evaluate the specific requirements and your target group’s interest in your products.

Our work is an integrated part of the market entry strategy of our client and provides comprehensive information before entering a new market. This ensures a fast, efficient and low-risk market entry. You can use the results of our evaluation as a basis for planning subsequent sales and marketing activities.

Our procedure:

  • Definition of crucial general conditions
  • Specify demand on potential key-accounts
  • Building a long list of relevant consumers on the basis of pre-defined criteria
  • Elaboration of consumer profiles and identification of executive measurements
  • Secondary analysis with client’s surveys to evaluate their buying criteria, demand and interest
  • ABC-ranking based on desk research and primary and secondary analysis
  • Building a client database