We are experts in developing innovative POS sales promotions that drive consumer behaviour and help brands and agencies achieve their goals. This makes our campaigns the ideal supplement to on-site ATL measures.

With our unrivalled mix of advertising platforms, rewards and insurances, the Competence Alliance can create exciting and engaging campaign – either analogue (including events) or digital and incentives that enhance the consumer experience and maximise engagement with minimal risk to our clients.

Incentives & Promotions


We can offer you a wide range of analogue and digital leisure & lifestyle premiums and rewards that you can experience first-hand. Our globally established network of well-integrated, premium partners offers you a wealth of options for every campaign.

Campaign Insurance

Fixed Fee

Redemption or claim rates are not a risk factor for your marketing or advertising budget. We manage each promotion for you within a fixed financial framework. No ifs, no buts.

Digital Services

The digitisation of sales, marketing and business processes

We can create online shops, websites, apps and individual web applications for you that put the user in the foreground.

Certified Consulting

Project management and training

Our procurement, marketing and sales consulting and training courses keep you and your employees up to date. In addition, we can advise and assist you with your project management!

Do you have any questions? Contact us for a consultation today!


There are many ways to conduct a sales promotion campaign. Choosing the most effective mechanisms can make all the difference between a campaign that is perfect fine and one that is world-class. The Competence Alliance is happy to help you select the best processes, platforms and implementation mechanisms. We can support you through the entire process: from conceiving a brilliant idea to its implementation, and through to the final review process and the campaign debriefing.

Incentive Campaigns

Receiving a reward right after having bought a product is a powerful incentive for consumers. This is how you can stand out from your competition in a significant way. This is how you can reward your customers directly.

Whether you are looking to motivate first-time buyers, prompt a repeat purchase, or increase the average sale, rewarding customers when making a purchase is a powerful incentive.

Our digital platforms support implementation seamlessly.

Instant win

Prize Draw


A jury or the social network community will select the winners from among the participants who have best met the task, taste or zeitgeist at hand.

Insured Mega Prize Draws

Wouldn’t you like to have the chance to win 1 million Euro? Who wouldn’t be tempted by that?!

A spectacular prize is a fantastic way to launch a headline offer on the market. This can be supported with an additional pool of prizes that can be used in flexible ways.

Thanks to the carefully calculated fixed promotional insurance, this doesn’t pose a great risk to you and your brand!


Cashback campaigns are a powerful and popular mechanism to increase sales, prompt repeat purchases, and bring about strong brand awareness. Your advantage when using a cashback mechanism is that the focus is placed on the discount or cashback value, while the regular selling price is maintained –  resulting in long-term price stability.

Scratch Cards

Everyone loves the chance to “scratch and win”.

This exciting game mechanism offers the attraction of instant rewards for your customer, while at the same time being a powerful tool for influencing buying behaviour.

Stand out from the crowd, create incentives and repeat purchases, and gather key information about your customers digitally.

Collection Promotion

They generate repeat purchases and turn consumers into loyal customers!

Thanks to carefully calculated promotional insurance, this means planning security for you and your brand.

  • Campaigns are well thought out and professionally implemented by a very friendly team. Evaluations, feedbacks and live reports support a minimum of time on our part.  The Competence Alliance has once again given me confidence in agency services! We are glad to have the Competence Alliance as agency partner.

    Brand awareness increased ✓

    Image construction ✓

    sales support ✓

    structured marketing and sales online tool✓



    Torsten Heun
    Torsten Heun Former Head of Key Account Management - BAYER HEALTHCARE
  • It's great fun to work with the team of the Competence Alliance. The large and strong network also helps me to increase my profile year by year. You can tell from the first minute that experts are at work here! This was and is the reason why I chose the Competence Alliance. The team understands its craft!

    Chris Marks
    Chris Marks Worldchampion Table-Soccer
  • I can describe my cooperation with the Competence Alliance as very innovative, results-oriented and flexible. The concepts of the agency are professionally worked out and implemented! Our sales and marketing campaigns in pharmacies were and are so successful that I gave Competence Alliance the exclusive right to sell my products to the pharmaceutical industry. I am looking forward to the next years with the team.

    Andreas Frey
    Andreas Frey Owner and CEO of FREY NUTRITION
  • The campaigns with the Competence Alliance are an ideal complement to our standard campaigns and help us set new buying incentives for our customers. Thanks to the professional and friendly cooperation, we were able to implement the promotions in several countries without great expenditure of time and are looking forward to further creative ideas

    Michael Neumeyer
    Michael Neumeyer Head of Online Sales and Operations DACH, Kaspersky Labs GmbH

Events & Mobil Events

With us as your partner for event-oriented event marketing, you are on the safe path to experience an unforgettable event. Through our know-how and many years of experience in the areas of product presentations & market launches, roadshows & promotions, trade fair conception & trade fair service as well as corporate events & company parties, we are able to create and implement a tailored to your needs concept.

With creative ideas and new input, we want to inspire and recognize together with you your objective, in order to realize the appropriate events for you. Are you looking for something out of the ordinary? You want to “transport” your marketing message directly to your customers? We have the mobile, flexible and guaranteed sensational solution for you. Whether mobile exhibition areas, flexible stages with LED wall or air-conditioned training rooms: the selection of special and advertising vehicles that can be in use for you within a very short time leaves nothing to be desired.

Of course, the optimized route planning including organization on site is part of our area of ​​responsibility. Your products and services will receive an unusual, impressive and sustainable appearance directly on site – you can hardly get any closer to the customer!

Event marketing concepts

Planning and implementation of event marketing tools

Holistic management of the firm's public image at events

Interior concepts for promotional vehicles

Event and trade fair management

Execution of roadshows

Roadshow management

Vehicle development

Digital Services

Together with you, we develop successful concepts in the context of the digitisation of your sales, marketing and business processes.

In doing so, we develop digital marketing strategies, websites, online shops and individual web solutions – from their initial conception to marketing through to technical implementation.

Strategy and process consulting

Concept & Design

Technical implementation including interfaces

Online marketing concepts and support

Content creation and marketing

Hosting services


Continually developing our employees and processes (PMP* and Scrum*) is an essential part of a forward-looking company. Our certified consultants take your processes to the next level, so that your employees can easily handle the final resources on the ground and use them in a goal-oriented way.

Furthermore, we offer you marketing and sales training. This means that we can help you to constantly increase your sales and always be on the cutting edge when it comes to the latest marketing and sales-related technology. Psychologically, this is a MUST!

Project Management Professional

The Project Management Professional (PMP) is the globally recognised gold standard among project management certifications. PMP certificate holders have demonstrated their extensive theoretical and practical skills in project leadership and management as based on the ISO 9001 standard. PMP certificate holders guarantee that large and complex project plans will be carried out successfully

Scrum Master

Scrum Masters are certified experts for agile project management. In an extremely dynamic and flexible work environment, where classic project management methods are too static and slow, a Scrum Master enables companies to carry out projects in an iterative and responsible way.


Numerous brands and companies use our ideas and networks and have already worked successfully with us

Milka Schokolade